Much of the 1990’s was dominated by a focus on cost and efficiency. Driving profit improvement from addressing the underlying cost base of the business. As we move into the new era, growth and market dominance are coming much more to the fore, and the companies who succeed will be those capable of “Achieving Dramatic Revenue Growth”. For if they do not, there are many new entrants who have the appetite and capability to take that opportunity from them.

If you concur with the statement that the fundamental purpose of your organization is to create shareholder value, then creating a strategy for achieving dramatic revenue growth is a must. And if you belong to the 90 percent group who see internal obstacles as the first and foremost barrier to getting going, really understanding these and their impact is a great place to start. Moving from your constraints to creating the platform to succeed means having a clear understanding of the necessary prerequisites for dramatic growth. Which once in place, allows the primary dimensions of the strategy, and its implementation to be devised.

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